In the light of the on-going revolution in the field of business-driven services it is more than ever necessary to establish a new form of interaction between customers and suppliers based on high levels of consonance in order to generate a renewed service concept able to create shared value. Utilizing a mix of combinations represented by the intangible resources in possession, the opposite parties can achieve competitive advantages able to generate financial benefits both in the long and short term, as a result of the current change in the final customers’ behaviours.
Scientific and Technological Parks, considered important links in the value chain for businessmen and drivers for the economic development of the territory able to create a network, have an important role in increasing business competitiveness. These Parks, promoting learning processes, collaboration and efficient innovation consent the creation of synergies between “research producers” and its consumers.
Keywords: service innovation, scientific-technological park, creation of shared value.